New Media Terminology (A)

Advertising :

Any new mass media has enormous advertising potential as it can bring toget ...

Analogue :

Non digital form of recording and reproduction. Standard terrestrial TV is ...

App :

short for “application.” Often used to refer to a small, specialized progra ...

Application Programming Interface :

an interface that enables a computer application to interact with another c ...

ASDL :

A broadband digital transmission technology which can send far more data do ...

Augmented reality :

a version of reality enhanced by digital information (sound, images, video) ...

Avatar :

A small (usually about 100X100 pixels) image associated with a profile on a ...