Interactive digital television. Currently at a simple level of development. Press red button to vote yes/no on an issue on the programme, or to get a brochure if it is an advert. This is likely to develop into a way of buying which means that media companies will gain transaction fees as well as advertising. The rapid growth of the internet as an important vehicle for buying goods and services may well have made this technology semi redundant since the time of writing and up to date sales figures havn’t been seen. Certainly along with mainstream TV this seems to be a technological dinosaur.
New Media Terminology
