This is an essential term to understand. Digital technologies are provide a wide range of inte- ractivity which allow audiences to interact with the media product such as a TV show requiring some input or the ability to access certain stories stored on news programmes. Audiences can also provide feedback to media institutions large or small about their needs desires and criticisms of a media text in real time. This means that the man of the difficulties of creating and retaining an audience can be facilitated through these interactive monitoring systems. With mobile phone systems location based services can be accessed and information sent received such as booking a hotel or finding out what is on.
New Media Terminology
