Araştırma Terimleri Sözlüğü: İngilizce Terimler

Field Work Market Share Cluster Sampling Independent Variable Coding feasibility study Pop-Up Survey Control Group Consumer Journey Mapping Data Cleaning Omnibus Panel Re-Contact Sampling Bias Product Positioning Research Data Mining frequency Multivariate Analysis correlation data collection Over Quota Advertising Testing Open-Ended Question Sentiment Analysis Area Sampling Accompanied Shopping K-Means Cluster Analysis Experimental Research Econometrics Cluster Analysis Computer-Aided Self-Administered Interviewing Day-After Recall Factor Analysis Demographic Segmentation Trend Analysis Variance A/B Testing arithmetic mean Computer-Aided Personal Interviewing Cognitive Bias Inferential Statistics Linear Regression Analysis Double Opt-In Interviewer Bias Likert Scale Logistic Regression Brand Awareness Brand Equity Ad Hoc Research Ethnography Statistical Significance quality assurance Decision Tree Analysis quota Brand Architecture Brand Loyalty Pre/Post Test Pricing Research Diary Study Content Analysis Usage And Attitude Study Exit Interviews Multiple Regression Analysis Paired Depth Interview Public Opinion Cohort Media Mix Dropout Rate Behavioral Economics In-Depth Interview Digital Research Company Screener Mystery Shopper Eye Tracking Qualitative Research Control And Test Brand Positioning awareness Cognitive Research Group Interview Category Usage Respondent Fatigue Correlation Analysis Store Audit Consideration Set Brand Recognition Opinion Poll Quantitative Research Brand Proposition Brand Associations Brand Tracking Research Desk Research Mean Square Error Package Testing Drop Off/Out Brand Equity Monitor Regression Analysis Purchase Intent Usage & Attitudes Brand Image Halo Effect