Araştırma Terimleri Sözlüğü: İngilizce Terimler

Pop-Up Survey Consumer Journey Mapping Field Work Data Mining Re-Contact Omnibus Panel Product Positioning Research Data Cleaning Sampling Bias Market Share Cluster Sampling Coding Independent Variable feasibility study Control Group frequency Multivariate Analysis data collection correlation Advertising Testing Over Quota Trend Analysis Open-Ended Question Area Sampling Sentiment Analysis Brand Equity Accompanied Shopping Day-After Recall Econometrics K-Means Cluster Analysis quota Variance Customer Satisfaction Computer-Aided Self-Administered Interviewing Experimental Research Factor Analysis Cluster Analysis Demographic Segmentation Inferential Statistics Usage And Attitude Study Brand Tracking Research A/B Testing arithmetic mean Computer-Aided Personal Interviewing Linear Regression Analysis Ethnography Interviewer Bias Likert Scale Brand Awareness Pre/Post Test Cognitive Bias Statistical Significance Logistic Regression Brand Architecture Ad Hoc Research Double Opt-In Pricing Research quality assurance Decision Tree Analysis Cohort Exit Interviews Paired Depth Interview Brand Loyalty Dropout Rate Diary Study Content Analysis Media Mix Cognitive Research Multiple Regression Analysis Behavioral Economics In-Depth Interview Public Opinion Regression Analysis Screener Eye Tracking Qualitative Research Control And Test Purchase Intent Package Testing awareness Drop Off/Out Digital Research Company Mystery Shopper Category Usage Store Audit Consideration Set Brand Positioning Desk Research Group Interview Respondent Fatigue Mean Square Error Projective Techniques Opinion Poll Correlation Analysis Usage & Attitudes Brand Equity Monitor Brand Associations Brand Recognition Quantitative Research Brand Proposition